In an article featured in CIO magazine, Jeff Fleischman, CMO at Altimetrik, emphasizes the growing importance of collaboration between IT and marketing within organizations. As data and technology play a pivotal role in shaping marketing strategies and overall business outcomes, Fleischman highlights that a robust IT-marketing relationship is no longer optional but necessary. He outlines seven key tips to enhance this collaboration, helping both departments work harmoniously to build a strong technology foundation for modern marketing programs.
Altimetrik partners with Google Cloud to launch a Gemini Enterprise capability center, enabling production-scale AI agents and accelerating enterprise AI transformation globally.
A landmark HFS Research and Altimetrik study of 505 Global 2000 executives exposes a critical AI governance gap only 14% of enterprises have a clear AI strategy, and most lack defined human accountability when AI makes decisions. Here’s what it means for your organization.
DETROIT — April 8, 2026 — Across enterprises, AI shapes hiring decisions, influences capital allocation, triggers compliance actions, and steers operational trade-offs at a scale no executive team can realistically supervise. A new report from Altimetrik, in partnership with HFS Research, finds that the vast majority of enterprises have deployed AI without answering a fundamental […]
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