Why Strategy Will Define AI Success in 2026
In this perspective, Vikas Krishan, Chief Digital Business Officer and Head of UK and EMEA at Altimetrik, explores the emerging divide in how organizations are approaching artificial intelligence as they finalize their 2026 strategies.
While some companies are embedding AI into long-term growth strategies, others are treating it primarily as a cost-cutting tool. According to Krishan, this difference will define which organizations succeed in the next phase of enterprise AI adoption.
He highlights that most AI initiatives fail when they are disconnected from business strategy and governance. Looking ahead to 2026, key trends shaping the enterprise AI landscape include consolidation in the AI consulting market, increasing regulatory scrutiny, the rise of smaller domain-specific AI models, and a growing focus on data, infrastructure, and governance.
Krishan argues that companies aligning AI with business transformation across people, processes, and technology will unlock measurable growth, while those pursuing AI solely for efficiency gains risk falling behind in the next wave of digital innovation.